Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. She worked as a seamstress in Estonia during the Second World War but when the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden.


Fast forward 60 years and her grandson Daniel Mand – Inspired by her tenacity, the often inclement climate of Sweden’s western coastline and his own appetite for stylish street fashion – launched his own label and named it for her – ELVINE.


Since launch in 2001 Elvine has – not surprisingly given that the label hails from a city hardened by the most rainfall in Sweden – become re-knowned for its focus on performance-led outerwear (most of the jackets in the range – for example – use DuPont Comfort Maxmulti layer structure offering superior insulation to ensure warmth in all conditions and “Bionic-finish ECO” water repellent system which also wicks away moisture from the body) but city living is key for the brand – this is performance wear for the urban landscape and as such is now sold in more than 300 stores across Europe.



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