Located right in the heart of London’s West End, within walking distance of Oxford Street, Self Service is one of the UK’s fastest growing and dynamic sales and distribution agencies with a remit to sell and distribute medium and high–end fashion brands from all around the world to luxury boutiques, multi store independents and department stores throughout the UK, Europe and the Middle East.
Launched in 2002 by former retailer Obi Ejiofor, with a view to creating the perfect “one stop shop” for buyers – a place where a retailer could buy pretty much everything they might need for their business – where all the stress of finding exciting, directional and commercial collections could be removed – the showroom has developed into a fully integrated sales and distribution operation, with a main sales office and showroom space in London; a bonded warehouse at Heathrow, a second warehousing, marketing and accountancy office based in Chiswick London and sub agents worldwide.
At the heart of the business, lies a deep rooted passion for the fashion industry and a commitment to encourage sustained growth and longevity for the brands that we look after. Key to this is our extensive base of specialist retailers and our in depth knowledge of the market – as well as the careful selection of brands that compliment rather than compete with each other.
Elvine Mänd may not be known by a lot of people, but her legacy and name is embroidered on the behinds and across the hearts of many. She worked as a seamstress in Estonia during the Second World War but when the Russians invaded, Elvine made a run for Estonia’s neighbour, Sweden.
Fast forward 60 years and her grandson Daniel Mand – Inspired by her tenacity, the often inclement climate of Sweden’s western coastline and his own appetite for stylish street fashion – launched his own label and named it for her – ELVINE.
Since launch in 2001 Elvine has – not surprisingly given that the label hails from a city hardened by the most rainfall in Sweden – become re-knowned for its focus on performance-led outerwear (most of the jackets in the range – for example – use DuPont Comfort Maxmulti layer structure offering superior insulation to ensure warmth in all conditions and “Bionic-finish ECO” water repellent system which also wicks away moisture from the body) but city living is key for the brand – this is performance wear for the urban landscape and as such is now sold in more than 300 stores across Europe.