Located right in the heart of London’s West End, within walking distance of Oxford Street, Self Service is one of the UK’s fastest growing and dynamic sales and distribution agencies with a remit to sell and distribute medium and high–end fashion brands from all around the world to luxury boutiques, multi store independents and department stores throughout the UK, Europe and the Middle East.
Launched in 2002 by former retailer Obi Ejiofor, with a view to creating the perfect “one stop shop” for buyers – a place where a retailer could buy pretty much everything they might need for their business – where all the stress of finding exciting, directional and commercial collections could be removed – the showroom has developed into a fully integrated sales and distribution operation, with a main sales office and showroom space in London; a bonded warehouse at Heathrow, a second warehousing, marketing and accountancy office based in Chiswick London and sub agents worldwide.
At the heart of the business, lies a deep rooted passion for the fashion industry and a commitment to encourage sustained growth and longevity for the brands that we look after. Key to this is our extensive base of specialist retailers and our in depth knowledge of the market – as well as the careful selection of brands that compliment rather than compete with each other.
In 2012, Malibu raised founder Francesca Aiello began her mission to create the perfect bikini after her mother encouraged her to have suits custom made. Soon she was creating bikinis for friends and gained even more momentum when she showcased her designs on Instagram. After creating two collections Francesca made her Miami Swim Week debut in 2014, making her the youngest designer ever to do so. Francesca's designs have been worn by supermodels and celebrities including Candice Swanepoel, Ireland Baldwin, and Kylie Jenner.
Frankies Bikinis is a global online destination for fashion forward boho-chic beachwear inspired by Malibu and made in LA and Bali. Known for dreamlike fabrics, designer crochet detailing, and cheeky bottoms our suits look great on everybody. Frankies Bikinis has grown to include a full range of boho-chic beachwear including tops, dresses, bottoms, and shorts made in luxuriously soft flowy fabrics.