Located right in the heart of London’s West End, within walking distance of Oxford Street, Self Service is one of the UK’s fastest growing and dynamic sales and distribution agencies with a remit to sell and distribute medium and high–end fashion brands from all around the world to luxury boutiques, multi store independents and department stores throughout the UK, Europe and the Middle East.
Launched in 2002 by former retailer Obi Ejiofor, with a view to creating the perfect “one stop shop” for buyers – a place where a retailer could buy pretty much everything they might need for their business – where all the stress of finding exciting, directional and commercial collections could be removed – the showroom has developed into a fully integrated sales and distribution operation, with a main sales office and showroom space in London; a bonded warehouse at Heathrow, a second warehousing, marketing and accountancy office based in Chiswick London and sub agents worldwide.
At the heart of the business, lies a deep rooted passion for the fashion industry and a commitment to encourage sustained growth and longevity for the brands that we look after. Key to this is our extensive base of specialist retailers and our in depth knowledge of the market – as well as the careful selection of brands that compliment rather than compete with each other.
With its offer of directional but also deeply romantic and affordable evening wear, Keepsake has, in the last 4 years, taken the international market by storm.
Keepsake Head Designer Carmen Dugan has grown with the label since the beginning, seeing it blossom into a strong representation of modern femininity by finding “the right balance between detail and simplicity in each garment”. Thanks to Carmen -exclusive prints, premium fabrics and an updated understanding of classic silhouettes have become the signature within any of Keepsake’s eleven annual collections.
Carmen and her team are constantly challenging themselves to allow their customer to interact with their garments in a way that marries the aesthetic of the label with the wearer’s personal style.“The Keepsake girl can interpret high fashion trends in her own way. That’s my favourite aspect of fashion –it’s not about what you wear but how you wear it and how it makes you feel.” Carmen Dugan for Keepsake.