Located right in the heart of London’s West End, within walking distance of Oxford Street, Self Service is one of the UK’s fastest growing and dynamic sales and distribution agencies with a remit to sell and distribute medium and high–end fashion brands from all around the world to luxury boutiques, multi store independents and department stores throughout the UK, Europe and the Middle East.
Launched in 2002 by former retailer Obi Ejiofor, with a view to creating the perfect “one stop shop” for buyers – a place where a retailer could buy pretty much everything they might need for their business – where all the stress of finding exciting, directional and commercial collections could be removed – the showroom has developed into a fully integrated sales and distribution operation, with a main sales office and showroom space in London; a bonded warehouse at Heathrow, a second warehousing, marketing and accountancy office based in Chiswick London and sub agents worldwide.
At the heart of the business, lies a deep rooted passion for the fashion industry and a commitment to encourage sustained growth and longevity for the brands that we look after. Key to this is our extensive base of specialist retailers and our in depth knowledge of the market – as well as the careful selection of brands that compliment rather than compete with each other.
Launched in 2012 –WildfoxSwim was always going to be a natural partner for the main line fusing as it does the beachy vibe of the California beach girl with the softer, more whimsical style of her vintage loving best friend.
From its first 50s inspired collection the label has evolved to incorporate cutting-edge styles, rash guards, bikinis, maillots and cover ups . Today the line is a collaborative design effort between WildfoxCreative and Associate Swim Designer Aurora Rivera –and can be found in stores like Harrods, Selfridges, Bloomigdales, Saks Fifth Avenue, Nordstrom and Neiman Marcus as well as boutiques worldwide