Located right in the heart of London’s West End, within walking distance of Oxford Street, Self Service is one of the UK’s fastest growing and dynamic sales and distribution agencies with a remit to sell and distribute medium and high–end fashion brands from all around the world to luxury boutiques, multi store independents and department stores throughout the UK, Europe and the Middle East.
Launched in 2002 by former retailer Obi Ejiofor, with a view to creating the perfect “one stop shop” for buyers – a place where a retailer could buy pretty much everything they might need for their business – where all the stress of finding exciting, directional and commercial collections could be removed – the showroom has developed into a fully integrated sales and distribution operation, with a main sales office and showroom space in London; a bonded warehouse at Heathrow, a second warehousing, marketing and accountancy office based in Chiswick London and sub agents worldwide.
At the heart of the business, lies a deep rooted passion for the fashion industry and a commitment to encourage sustained growth and longevity for the brands that we look after. Key to this is our extensive base of specialist retailers and our in depth knowledge of the market – as well as the careful selection of brands that compliment rather than compete with each other.
Wildfox is a vintage-inspired women’s knitwear brand based in Los Angeles. Originally co-created in Los Angeles in 2007 by two women inspired by a love for vintage tee shirts and their friendship, the brand is known and loved for its iconic campaigns, dream-like quality, and clothes that tell a story.
Since its inception - Wildfox has grown to include a full range of tops, bottoms, dresses, and skirts, while the White Label collection offers a range of luxuriously soft sweater knits, laces, chiffons, velour, and sequins. Wildfox Kids, the “little sister” adaptation of the women’s line, launched in 2009.
Today, Wildfox continues to develop its lifestyle brand with a wide range of Intimates, Swim, Sun, Denim and accessories. The brand can be found in retail boutiques worldwide, along with select department stores such as Selfridges, Harrods, Nordstrom, Neiman Marcus and Harvey Nichols.