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Apartment Clothing is a thoughtfully designed contemporary collection with a seriously femme edge. Founded
by Samantha Jones and Alexandra Reid in 2017, the brand’s design ethos is
simple – to create clothes that their customer will want to wear everyday. Starting with beautiful fabrics, each piece is crafted with attention to the finer details. Silhouettes are designed to move seamlessly from day to night
– but always light, casual and approachable, the Apartment aesthetic is as relaxed as it is refined.
The brand aims to create responsibly, with a focus on natural fibres, using upcycled and recycled fabrics where possible, and making over 70% of the collection within 30 kilometres of their Sydney office.
Having developed a strong business in their domestic market since
launch, with over 40 boutiques in Australia and New Zealand, as well as representation
in 4 top tier David Jones stores, the brand is now looking to establish an international
business and we couldn’t be more excited to join them on this journey