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To enter the world of Fillyboo, is to enter a world where romance and creativity reign supreme, where folk florals and intricate
embroideries dance across timeless maxi dress and pattern mixes are never too extreme. The label is a love letter to a more bohemian way of living, focusing on styles and shapes that flatter and inspire joy, rather than follow trends. These are pieces that evoke playful summer fantasies of relaxed picnics, bonfires at the beach and midsummer night’s dreams – pretty and whimsical, we think that a Fillyboo piece has the power to transport!
Designed in Sydney and ethically and made on the Indonesian islands of Java and Bali, Fillyboo is the creation of Pippa Henderson and her design team. As a company they are committed to supporting best practices across their business, both social and environmental – Pippa believes strongly that her team is her treasure, without them she would be lost!
Fillyboo is new to the Self Service roster for 2022 and we are so excited to welcome them on board and help grown the brand in our markets.