ALB London began life during the pandemic as a side hustle in founder Anne Louise’s spare bedroom,
offering gloriously romantic dresses as an essential antidote to the times. Tapping into a need to escape from the moment, the brand quickly outgrew its start up location, as drop after drop their Cassini dress sold out in a viral explosion of femininity.

Built on the belief that every woman deserves to feel confident, elegant and beautiful, Anne Louise creates timelessly romantic dresses in a stunning array of prints. The brand's signature approach blends femininity with playfulness, offering versatile pieces for every occasion.

At its core, Anne Louise Boutique creates occasion wear with
impact. Each signature dress is designed to stand out, inspire confidence and flatter every curve—making the brand a go-to for statement style that feels as good as it looks.

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