MOS the Label was born in Sydney, Australia, inspired by the effortless
spirit of Bondi Beach and founded by designer Natalie Dabscheck. Since 2014,
the brand has evolved to create feminine pieces with a relaxed, contemporary
edge—designed for real women who embrace life with confidence and joy.

Each collection reflects modern sophistication, blending timeless design with global sensibility and opportunities for self-expression. Crafted for everyday versatility, MOS moves seamlessly from day to night, defined by distinctive textures, thoughtful details, and unapologetic individuality.

From its humble beginnings to a thriving presence today, MOS remains rooted in Sydney while growing globally through a dedicated team and a strong network of retailers.

UK & International Sales Contact