Founded in 2020 by jewellery enthusiast Julie Deaulmerie, Billion Avenue was born out of a passion for fashion and a desire to make beautiful, jewellery accessible to everyone.

Over the last 5 years, the brand has refined its aesthetic, focusing on a timeless, monochrome design aesthetic, where gold and silver play against the brilliance of zirconia to capture the beauty & elegance of fine jewellery without the fine jewellery price tag.

With sustainability and inclusivity central to the design process, Antwerp based Billion Avenue works hard to deliver elevated, intentional pieces, crafted from recycled materials, pieces that are gender neutral by design, and timeless by execution.

From morning meetings to evening plans, this is jewellery made to complement every moment. Designed for comfort and crafted for style – everyday affordable luxury

New for 2026

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