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New Australian contemporary brand, La Maise, poses the hypothetical question - why can’t its customer embody their “holiday” persona throughout the year? Why limit that blissful feeling of joy and escapism to those short periods of vacation? The answer, of course, is that they shouldn’t and with its focus on timeless silhouettes, premium fabrications and effortless styling, the Melbourne based label allows the wearer to transport themselves imaginatively to wherever they choose, whenever they choose – be that sun-soaked beaches, tropical landscapes or heat infused cityscapes. Creating collections that embody a spirit of adventure for a globally mobile consumer, La Maise inspires playful creativity with its exclusive prints and relaxed sense of sophistication. Sustainability is central to the brand’s philosophy, so textile choices are natural where possible and recycled
where necessary – every detail is considered and quality key – the design team are passionate that the pieces they create are loved for a lifetime.
Having launched successfully in Australia in October 2023, we are excited to be bringing the collection to our markets for Summer 2024